# Seasonal Maintenance Campaign Playbook

> HVACAutomate reactivates past customers before AC and furnace seasons with targeted maintenance reminders.

## What problem does this solve?

HVAC demand spikes seasonally, but many contractors do not contact past customers before the rush.

## What does the playbook do?

- Segments past customers
- Sends spring AC tune-up reminders
- Sends fall furnace tune-up reminders
- Promotes maintenance plans
- Captures replies and booking requests